The Education-Based Entrepreneur: A Case Study on Combining Instructional Design, Game-Based Learning, and Artificial Intelligence to Build an Education Business

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Session Description

In this dynamic session, discover how an innovative member of the National Association for the Advancement of Small Business Innovation (NAASBI) successfully launched a game design and publishing business rooted in STEAM (Science, Technology, Engineering, Arts, and Math) education. This case study will explore how instructional design principles, game-based learning strategies, and artificial intelligence technologies converged to create a scalable, impactful education business. Attendees will gain insights into how these tools enhance learner engagement and improve educational outcomes while driving entrepreneurial success.

Participants will also engage in interactive activities designed to simulate the challenges and opportunities faced by education entrepreneurs. These activities will demonstrate practical applications of AI, gamification, and STEAM methodologies, providing attendees with actionable strategies for their own educational initiatives.

Whether you’re an educator, instructional designer, or aspiring entrepreneur, this session offers valuable lessons on blending pedagogy/andragogy with innovation to meet modern learners’ needs and establish a thriving business.

Presenter(s)

Timothy D. Craggette
NAASBI
Rockville, MD, USA

Timothy D. Craggette is an entrepreneur with over 15+ years as an educator and consultant for small business entrepreneurship, public relations, and marketing. He has trained budding business owners within the Washington, DC Metro Area as well as globally through his online coaching, training programs, live events, private masterminds, and “The Swift Kick Show” on WERA 96.7 FM..DC’s #1 Radio Show for Online Small Business. As the Executive Producer for “The Swift Kick Show”, Timothy invites today’s industry leaders in small business and discusses their unique business models. For close to four years, he’s aired his show to over 291,000,000 people with more than 12,000 hours on-air. The show can be heard in over 116 countries worldwide. As a member of the National Business Educators Association, he has spoken at the University of Maryland, the National Institutes of Health, the Food and Drug Administration, and on stages nationally on the topics of online business and health. As the Chairman for the Entrepreneurship Committee for The Yleana Leadership Foundation, he serves as an advisor for entrepreneurship curriculum and mentorship to teenagers in underserved communities. Timothy also serves as the Founder and Chief Education Officer for the small business association, NAASBI – The National Association for the Advancement of Small Business Innovation. He is also a 6x award-winning, best-selling information product creator and audio engineer/recordist with over nine figures in sales. He is currently pursuing his Doctorate in Education.

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