How to ethically promote schools online using social media

Session Description

In an increasingly digital world, schools are turning to social media to promote their achievements, activities, and community spirit. However, when it comes to using children’s images online, schools must navigate both legal requirements and ethical considerations to ensure the privacy and rights of students are respected. This session will provide educators, school administrators, and social media managers with essential guidance on how to ethically promote schools on social media while adhering to the General Data Protection Regulation (GDPR) and prioritizing children's rights.

Presenter(s)

Carolina Piazza
Head of EAL, Tampere University of Applied Sciences
Varese, Italy

I am currently in the final stages of my MBA in Educational Leadership at Tampere University. My thesis examines how autonomy influences teachers' motivation for professional development in English-Language Teaching (ELT), with a focus on the unique conditions of independent teachers. I currently lead the English Language Department at a Cambridge International School and oversee a bilingual kindergarten in Italy. My professional interests include language acquisition, teacher motivation, and professional development.


Asimina Paschali
Tampere University of Applied Science
Prague, Czech Republic

I am currently finalising my MBA in Educational Leadership at Tampere University. For my thesis, I am researching Leader-Teacher relationships in early childhood education, with Insights from the Leader-Member exchange framework (LMX) framework. My research interests include new educational approaches, creative pedagogies and early education. I currently work at an International Kindergarten in the Czech Republic, and I have a love for early education, cultural exchange, and creative expression, all of which continue to shape my approach as an educator today.


Michael Scully
Tampere University of Applied Sciences
Cork, Ireland

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