The CARE2 Model: An Action Research Study Exploring Multicultural Experiences in an International Higher Education Classroom

Session Description

This study explores the development of the CARE2 model, an instructional design framework aimed at enhancing curriculum engagement and performance for international learners in higher education. Grounded in action research, the study was conducted at a private business college in Copenhagen, Denmark, where 240 first-year marketing students from Nepal, Bangladesh, and India engaged with a U.K.-based curriculum. Using qualitative methods such as formative assessments, classroom observations, and student feedback via Kahoot and Padlet, researchers identified four key challenges: technological literacy gaps, low engagement, unfamiliarity with U.K. brand cases, and varied communication proficiency levels. Using a design-based research approach enabled iterative revisions to the U.K.-based curriculum through changes to instructional strategies, content, and activities, resulting in increased student engagement, improved technological literacy, and higher academic performance. Thematic analysis highlighted core instructional constructs, including culture, collaboration, agency, agility, relevance, repetition, engagement, and evaluation. Quantitative results revealed significant performance improvements in the CARE2 intervention group. In Semester 1, the intervention group scored 15-16% higher than the control groups (p < 0.0001), and in Semester 2, it scored 21.13% higher than Control 1 and 10.79% higher than Control 2 (p < 0.0001). These findings suggest that culturally relevant content, collaborative learning opportunities, and instructor adaptability play critical roles in learner satisfaction and success. The study led to the creation of the CARE2 model, a framework for instructional designers to develop relevant learning experiences for international students. Limitations include challenges in asynchronous settings, as the model was tested in a fully in-person environment. Further research is needed to explore the model's applicability across different educational contexts. The study concludes by demonstrating how the CARE2 model fosters culturally responsive and co-created learning experiences.

Presenter(s)

Karen Fujii
Niels Brock Copenhagen Business College
Copenhagen, Denmark

Karen Fujii, Ph.D., is an associate professor at Niels Brock Copenhagen Business College in Copenhagen, Denmark. She is an MBA module leader who teaches international students cross-cultural management and other marketing programs. Her background is in global marketing, communications, and multimedia, having worked in broadcasting, non-profits, corporate, and higher education institutions in Europe and North America.


Natalie Perez
USA

Dr. Natalie Perez works as a Senior Research Scientist. She has a unique interdisciplinary background that integrates educational technology, retention support services, instructional design, and organizational psychology with an emphasis on mixed methods and design-based research within higher education and corporate environments. Her secondary line of research focuses on qualitative methodologies and generative artificial intelligence (GenAI), including its use and application, particularly within the context of unstructured text data and qualitative analysis.

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